Orlando, Florida – February 20, 2025 – In a world where homebuyers and sellers have more choices than ever, one brand continues to rise above the rest. The latest 2024 Kantar Study has once again crowned CENTURY 21® as the most recognized, most respected, and most considered real estate brand among consumers—a title we’ve proudly held for 26 years straight.

This independent study confirms what we at CENTURY 21 Edge already know: when it comes to buying or selling a home, customers don’t settle for ordinary. They turn to the brand that defies mediocrity and delivers extraordinary experiences at every turn.

Standing Out, Year After Year

For over five decades, CENTURY 21 has shaped the real estate industry, setting the gold standard in service, innovation, and results. In the latest findings from Kantar, consumers gave the brand top marks across the board:

• Most Recognized Name in Real Estate – Nearly half of all consumers (49%) identified CENTURY 21 as the most recognizable real estate brand. When people think real estate, they think CENTURY 21.
• Most Respected in the Industry – The CENTURY 21 brand earned the highest consumer trust, reinforcing that our relentless agents are known for their integrity, expertise, and results.
• #1 for Future Home Buyer Consideration – More consumers said they would choose CENTURY 21 for their next transaction than any other real estate brand.
• Highest Brand Awareness Since 1999 – For 26 consecutive years, CENTURY 21 has been the go-to real estate name that people know and trust.

What This Means for Homebuyers and Sellers

“For customers, this recognition is proof that when they choose CENTURY 21 Edge, they’re working with a brand that’s not only known but respected, trusted, and chosen time and time again,” said Kevin Johnson, President & CEO of CENTURY 21 Edge. “Our agents are relentless. They don’t cut corners. They don’t settle for ‘good enough.’ They go above and beyond—because extraordinary service is the only kind of service we provide.”

At CENTURY 21 Edge, we know that real estate isn’t just about buying or selling a house—it’s about creating opportunities, fulfilling dreams, and making an impact on the communities we serve. This study reaffirms that customers recognize and appreciate the dedication of CENTURY 21 agents who work tirelessly to make every transaction seamless, every experience memorable, and every goal achievable.

Experience the Difference with CENTURY 21 Edge

In a crowded market, standing out isn’t easy—but CENTURY 21 has done it for decades. If you’re looking to buy, sell, or invest in real estate properties, work with the brand that consumers trust the most. Our team at CENTURY 21 Edge is here to help you every step of the way.

View our roster to connect with an agent who will stop at nothing to deliver the extraordinary results you deserve.