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RESOURCES
Why Your First Investment Property Shouldn’t Be a Flip (And What to Do Instead)
The allure is undeniable. You’ve binged the home renovation shows, calculated potential profits on the back of napkins, and mentally rehearsed your own dramatic reveal
Ginnie Springs: Florida’s Ultimate Freshwater Playground
Nestled in the heart of North Florida, about 40 minutes northwest of Gainesville, lies one of the Sunshine State’s most magnificent natural treasures: Ginnie Springs.
Commercial Leasing: Legal Pitfalls, Leasing Strategy, and What Every Agent Needs to Know
Want to unlock the world of commercial leasing? In this episode of 121% Podcast, CENTURY 21 Edge’s Kevin Johnson sits down with real estate attorney Andrew Doyle and Chad Creech, President
Who Loses When You Don’t Show Up?
When you don’t show up—when you hesitate, procrastinate, or shrink back—it’s not just your goals that suffer. It’s the customers you were meant to serve.
Cedar Key: The Tiny Florida Island That Time Forgot
Just 50 miles southwest of Gainesville lies a slice of Old Florida that seems to exist in its own unhurried time zone. Cedar Key—population 700
Swimming Pools: Dreamy, Pricey, and Sometimes a Dealbreaker
In the Sunshine State, swimming pools are as quintessentially Floridian as palm trees and afternoon thunderstorms. With over 300 days of sunshine annually in many
Breaking Into Luxury Real Estate: 7 Strategic Hacks for New Agents
You’ve watched as luxury agents close multi-million dollar deals, drive high-end cars, and build impressive networks. The luxury real estate market isn’t just lucrative—it’s a
The Best Waterfront Dining Spots in Florida: Where Ocean Views Meet Unforgettable Bites
Florida’s 1,350 miles of coastline isn’t just a paradise for beachgoers and boaters—it’s a dream destination for food enthusiasts seeking that perfect combination of fresh
Waiving Contingencies in a Hot Market: Smart Strategy or Risky Business?
You’ve finally found the one—the perfect home in a neighborhood you love. But so has everyone else. In today’s competitive real estate landscape, buyers are
The ‘For Sale’ Sign Isn’t a Bat Signal—You Still Have to Market the House
In the glow of securing a new listing, it’s tempting to fall into what I call the “set it and forget it” trap. You’ve taken
‘We Need More Time!’ What to Do If Your Home Sale and Purchase Don’t Line Up
Buying and selling a home at the same time is like a high-stakes game of real estate Tetris—everything needs to fit together just right. But
Discovering Anna Maria Island: Florida’s Hidden Beach Paradise
In a state renowned for its theme parks and bustling beach cities, Anna Maria Island stands apart as a tranquil reminder of Florida’s more authentic coastal charm.
Social Media Savvy: The Art of Authentic Real Estate Marketing Without the Cringe
In today’s digital-first world, social media has become an essential tool for real estate professionals. At CENTURY 21 Edge, we’ve observed a dramatic shift in
7 Ways to Banish Mosquitoes From Your Florida Home (That Actually Work)
Florida living has its perks—gorgeous beaches, eternal sunshine, and the envy of your northern friends during winter. But let’s talk about that uninvited houseguest that
Don’t Just Learn—Apply
📚 Learning Isn’t Enough—It’s What You DO With It That Counts You’ve read the books. You’ve attended the training. You’ve filled notebooks with ideas. But
Burned Out? Top 5 Strategies for Reigniting Your Passion for Real Estate
Real estate is a demanding profession that requires constant dedication, resilience, and enthusiasm. Even the most successful agents can experience burnout – that feeling of
You Don’t Need More Time—You Need More Focus
WATCH THE EPISODE Still telling yourself there’s not enough time? Think again. In this episode of The 121% Mindset, we’re shattering the myth that time
Lease Abstracting: How to Organize and Manage Multiple Commercial Contracts
Suppose you own or manage multiple commercial properties. In that case, you’ve likely experienced that moment of panic: searching through endless pages of lease documents, trying
